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The Language of Marketing to Women

Shaping Our Message and Our Mindset to Match Our Customer By Marti Barletta

Sandra Stahl's CMO Strategy article "Strike That Emotional Chord With Consumers With 'Gentle Collisions'" got me thinking about the language we use in marketing to women, and specifically, whether we might do ourselves a favor by adapting it to the new market and market conditions we are now working with.

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